Date: March 14, 2016 14:16:59 

Lecture Topics: Building Global Brands fromEmerging Market Countries: Challenges and Strategies

                            How to Position Global Brands? ResearchEvidence from 22 Countries

Lecture Time: March 17, 2016 14:00

Lecture Location: B9 South Building 101

Keynote Speaker Introduction:

Rajeev Batra, professor at the University of Michigan’s Ross School of Business, doctoral advisor, Specially-appointed professor at Sun Yat-sen University.

Prof. Rajeev Batra, PhD, graduated from School ofBusiness at Stanford University. He had taught in Columbia Business School from1984 to 1988, teaching Marketing Strategy, International Marketing, and other courses. He became tenured associate professor in 1987. He started to teach at theUniversity of Michigan’s Ross School of Business in 1989 and was promoted to a tenured professor in 1997. He has served as Kresge Professor and Director of the Yaffe Marketing Communications Research Center since 1999. He had served asDirector of Marketing Department of Ross Business School, University of Michigan from 2003 to 2007.

Professor Batra was awarded as “Outstanding Teacher in Michigan” by Business Week twice and nominated for “Best MBA Teacher” for manytimes. He won the “Senior Professor Research Award” of the Ross Business Schoolin 2014. His academic interests include brand equity, strategy and strategic brand management, brand building and advertising communication, consumer sentiment, emerging marketing, and etc. He has published many articles in top international journals, such as Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, and he has also published many books, including The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands, Marketing Issues in Transitional Economies, The Psychology of Design: Creating Consumer Appeal. Prof. Batra has a wealth of marketing and marketing research experience, and he is also an internationally recognized senior scholar in the field of consumer behavior research. His research achievements have been fully recognized and praised by his international peers.