徐大鹏（Xu, DaPeng）

● 副教授（Associate Professor）

● 办公室：B10南座501

● 邮箱：xdp@scut.edu.cn

甘肃武威人，管理学博士(后)，博士生导师，博士后合作导师

博士：管理科学与工程(全日制)

硕士：管理科学与工程(全日制)；物流工程与管理(全日制)；工程管理(在职)

信息系统：在线平台，虚拟社区，社交媒体，等等

营销运营：电子口碑，开放创新，组织韧性，等等

金融科技：网络众筹，数字货币，智能投资，等等

Information Systems: Online platforms, Virtual communities, Social media, etc.

Marketing-Operations: Electronic word-of-mouth, Open innovation, Organizational resilience, etc.

Financial Technology: Internet crowdfunding, Digital currency, Intelligent investment, etc.

厦门大学 博士

天津大学 学士

Xiamen University, PhD

Tianjin University, BSc

2025~~    华南理工大学 副教授

2022~2024  清华大学 博士后助理研究员

2025~~    South China University of Technology, Associate Professor

2022~2024  Tsinghua University, Postdoctoral Research Associate

[10] Li, C; Xu, D*; Law, R; et al. 2024. Cultural similarity and guest-hostinteraction for virtual tourism. Journal of Hospitality and Tourism Management,58: 11-15.

[09] Deng, L; Ye, Q; Xu, D; et al. 2023. The holiday effect inconsumer satisfaction: Evidence from review ratings. Information &Management, 60(7): 103863.

[08] Xu, D; Ye, Q; Hong, H; et al. 2022. Emotions for attention in onlineconsumer reviews: The moderated mediating role of review helpfulness.Industrial Management & Data Systems, 122(3): 729-751.

[07] Deng, L; Xu, D*; Ye, Q; et al. 2022. Food culture and online ratingbehavior. Electronic Commerce Research and Applications, 52: 101128.

[06] 徐大鹏; 刘旭东; 洪红. 2022. 追加评论功能对网络口碑供需双方的影响研究. 当代财经, (3): 78-88.   

[05] Deng, L; Ye, Q; Xu, D*; et al. 2022. A literature review andintegrated framework for the determinants of crowdfunding success. FinancialInnovation, 8: 41.

[04] Xu, D; Deng, L; Fan, X; et al. 2022. Influence of travel distance andtravel experience on travelers’ online reviews: Price as a moderator.Industrial Management & Data Systems, 122(4): 942-962.

[03] Deng, L; Sun, W; Xu, D*; et al. 2021. Impact of anonymity onconsumers’ online reviews. Psychology & Marketing, 38(12): 2259-2270.

[02] Xu, D; Hong, H; Ye, Q; et al. 2019. Regional economic status andonline rating behavior. Journal of Electronic Commerce Research, 20(3):184-198.

[01] 解百臣; 徐大鹏; 刘明磊; 等. 2010. 基于投入型Malmquist指数的省际发电部门低碳经济评价. 管理评论, 22(6): 119-128.

备注：*表示本人为通讯作者

Note: * indicates my role of corresponding author

[3] Research on the Design and Management Mechanism of Digital Agent SystemsBased on Generative Artificial Intelligence, National Natural ScienceFoundation of China, Special Project, 2025-2028, Co-I

[2] Wisdom of Crowds Based onContent Consumption, Research Grants Council of Hong Kong, General ResearchFund, 2024-2026, Co-I

[1] Research on Big Data-Driven Product Pricing andRevenue Distribution of Knowledge Sharing Platforms, National Natural ScienceFoundation of China, Cultivation Project of Major Research Program, 2018-2020,Co-I

    2017   Best Paper Award, 16th Wuhan InternationalConference on E-Business

    ※ Reviewer for Journals：Annals of TourismResearch；Electronic Commerce Research and Applications；Industrial Management & Data Systems；Journalof Consumer Behaviour；Journal of Destination Marketing& Management；Journal of Librarianship andInformation Science；Journal of Medical InternetResearch；etc.

    ※ Reviewer for Conferences：China SummerWorkshop on Information Management (CSWIM)；HawaiiInternational Conference on System Sciences (HICSS)；InternationalConference on Information Systems (ICIS)；Pacific AsiaConference on Information Systems (PACIS)；etc.