Ms. Yin Lan, Guangdong Advertising Co., Ltd., came to our school giving “Innovative Research Methods in Advertising” lecture
time: 2019-03-29

Ms. Yin Lan, Guangdong Advertising Co., Ltd., came to our school giving  “Innovative Research Methods in Advertising” lecture

 

 

Ms. Yin Lan, Marketing Director was giving the lecture

 

On the evening of March 27th, Ms. Yin Lan, Marketing Director of Marketing Department of Guangdong Advertising Co., Ltd., gave a lecture on the theme of “Advertising Innovation Research Method” for our 2016 advertising majors stutends.

Ms. Yin Lan started from the issue of homogenization of current market products, and combined with vivid examples to illustrate the importance of differentiated brand strategy. She emphasized the positive advancement of market research, expounded eight different emotions and driving forces owned by consumers, and showed the students the real experience of the car from the perspective of target competitive analysis, interview process sharing, and advertising results display. Brand case.

 

 

 

Students were asking questions

 

After the end of the lecture, students enthusiastically asked questions about the selection of sample data and the interview process. Ms. Yin Lan answered the questions one by one. Through professional analysis and vivid case sharing in the field of advertising research and market research, Ms. Yin Lan helped students broaden their thinking in the field of front-end advertising research, enabling everyone to think and benefit. 

(photo&copywriting Chen Yonglan, Han Hongxing, Yang Can)

 

    Speaker Profile:

   Yin Lan, Marketing Director of Marketing Department of Guangdong Advertising Co., Ltd.; 12 years of experience in market research and consumer research, has provided professional services to many well-known enterprises at home and abroad, specializes in consumer qualitative research, professional consumer forum host.

    She has extensive experience in the fields of automobiles, home appliances, and consumer goods. His clients include: Hyundai Motor, Hyundai Kia Motors, GAC Changfeng Motor, Geely Emgrand Auto, Jianghuai Auto, Brilliance Auto, Hitachi Elevator, Midea Air Conditioning, Amway, Colgate, Blue Moon, Sanjin Pharmaceutical, Guangzhou Pharmaceutical Group, Libai Group, etc.