Another teaching case of SBA listed among National 100 Excellent Management Cases

time: 2019-09-13

The winners of the 10th National 100 Excellent Management Cases were revealed recently. Case developed by SBA faculty members, Prof. GE Chunmian and others, was among the best ones in the competition sponsored by China National MBA Education Supervisory Committee and organized by the China Management Case Sharing Center.

Case teaching places a vital role in business education. Being the only characteristic indicator in the Nation First-Level Discipline Evaluation in business administration, the development of high quality management cases have been a key fundamental project in Chinese MBA education. SBA has been striving to bring cutting-edge thoughts and vivid cases into the classroom and prepare management talents most needed by the current society. In recent years, SBA faculty has won many times in various case writing competitions home and abroad, which is a result of the School’s great emphasis on the study of management practices under the Chinese scenario.  

The winning case:

Xbed: Reshaping the Business Model of the Hotel Industry by Cost Restructuring by GE Chunmian, XIE Qiuyun, JIANG Junhui, LI Zhihong