SBA delegation attends AMBA annual conference
time: 2017-05-24

From May 15 to 17, a delegation led by Associate Dean Prof. Li Zhihong and Head of EMBA Division Office Ms. Xu Ying of SCUT School of Business Administration (SBA) attended the AMBA Global Deans and Directors Conference 2017 in Dubai, United Arab Emirates. Around 250 representatives including deans from renowned business schools, project directors, scholars and leaders of world-leading enterprises participated in the event.

The increasingly keen market competition and impacts brought by the development of science and technology pose challenges to business schools on how to build up core competitiveness as well as how to differentiate. 

During the meeting, the attendees shared their ideas and insights on six key themes: the MBA value proposition, entrepreneurship, active learning, globalisation, responsible management and digital learning. 

Celebrating the AMBA’s 50th anniversary, forty-eight educators from renowned business schools and leaders of world-leading enterprises delivered inspiring speeches on eighteen topics. Meanwhile, the SBA delegation exchanged views on MBA/EMBA issues with peer business schools. 

The AMBA annual conference provides a platform for SBA to communicate with world-renowned business schools. SBA can benefit from their successful practice to prompt its improvement and innovation in strategy formulation, development of professional degree program and faculty development, building itself an international outstanding business school rooted in management practice in South China. 

Founded in 1967, the Association of MBAs (AMBA) is one of the three main global accreditation bodies in business education along with Association to Advance Collegiate Schools of Business (AACSB) and European Quality Improvement System (EQUIS). AMBA focuses primarily on international business school accreditation and membership, stresses development in business and management practices and is committed to raising the profile of its accredited business schools with strict accreditation standards.