廖俊峰

发布者:毛善超发布时间:2013-03-25浏览次数:6740

廖俊峰

  

【基本信息】

姓名:廖俊峰Name: Junfeng LIAO

职称:副教授Title: Associate Professor

办公室:B10栋南座502Office: B10 Southern Block 502

系别:电子商务系Department: Electronic Business

职务:副系主任Position: Vice Chair

邮箱:ljf@scut.edu.cnE-Mail: ljf@scut.edu.cn

  

【个人简介】

廖俊峰,华南理工大学经济与贸易学院电子商务系副系主任,管理学博士。20049月起任教于华南理工大学,历任助教、讲师、副教授。

主讲课程:研究方法论、管理学、市场营销学、互联网金融、经济学。

主要研究方向:网络营销、互联网金融、跨文化消费者行为。

CSSCIEI索引的期刊和国际会议上发表三十多篇论文,主持国家哲学社会科学基金项目、广东省哲学社会科学基金项目、广州市哲学社会科学基金项目、中央高校基本科研业务费重点项目、广东省精品视频公开课项目等多项国家级和省部级课题。

2013年起指导管理科学与工程专业、电子商务方向学术型硕士研究生。

  

【研究生招生专业】

管理科学与工程,电子商务方向学术型硕士

  

Recruitment Major of Postgraduate Student

Academic Master of Management Science and Engineering

Direction of Electronic Business

  

【研究领域】

网络营销、互联网金融、跨文化消费者行为

  

Research Field

Network Marketing, Internet Finance, Cross-Cultural Consumer Behavior

  

【主授课程】

研究生课程:研究方法论;

本科生课程:互联网金融、市场营销学、管理学、经济学;

慕课:互联网金融

(学堂在线http://www.xuetangx.com/courses/course-v1:SCUTx+IF+2018_T1/about

  

Courses Offered

For Postgraduate Student: Research Methodology;

For Undergraduate Student: Internet Finance, Marketing, Management, Economics;

MOOC: Internet Finance (http://www.xuetangx.com/courses/course-v1:SCUTx+IF+2018_T1/about)

  

【教育经历】

2014,华南理工大学,工商管理学院企业管理专业市场营销方向,管理学博士。

2004,英国华威大学,工程学院电子商务管理专业,理学硕士。

2002,中山大学,岭南学院金融系,经济学学士。

  

Education

2014, SCUT, School of Business Administration, Business Management, Marketing, Ph. D of Management

2004, The United Kingdom, University of Warwick, Warwick Manufacturing Group, Electronic Business Management, Master of Science
2002, Sun Yat-Sen University, Lingnan College, Department of Finance, Bachelor

工作经历

2017,华南理工大学,经济与贸易学院电子商务系,副系主任

2012,华南理工大学,经济与贸易学院电子商务系,副教授

2007,华南理工大学,经济与贸易学院电子商务系,讲师

2004,华南理工大学,经济与贸易学院电子商务系,助教

  

Working Experience

2017, SCUT, SEC, Dept. of Electronic Business, Vice Chair

2012, SCUT, SEC, Dept. of Electronic Business, Associate Professor

2007, SCUT, SEC, Dept. of Electronic Business, Lecturer

2004, SCUT, SEC, Dept. of Electronic Business, Assistant Lecturer

  

【教学项目与教材】

教学项目

1. 广东省精品视频公开课项目,互联网金融,2016-,在研,主持

2. 面向全国慕课(MOOC)项目,互联网金融,2015-2017,已结题,主持

  

Project of Teaching

1. Project of High Quality Video Open Course in Guangdong, Internet Finance, 2016-, project host

2. MOOC Project, Internet Finance, 2015-2017, project host.

  

教材

1.《网络金融实用教程》(普通高等教育“十一五”国家级规划教材),祁明,廖俊峰,陈艺云,北京出版社,2008

  

Textbook

1, M.Qi, J. Liao, Y. Chen. (2008) Textbook of Network Finance, Beijing Publishing House. (National Level Official Textbook of the Eleventh Five-Year Plan of China)

  

【科研项目】

1. 国家哲学社会科学基金一般项目,互联网时代的国家品牌建设研究,18BGL1102018- ,主持。

2. 广州市哲学社会科学基金一般项目,共享经济中的共享者行为与组织形态变革,2018GZYB132018-,在研,主持。

3. 中央高校基本科研业务费重点项目,2017XZD17,基于网购大数据的电商平台用户画像研究,2017- ,在研,主持。

4. 中央高校基本科研业务费重点项目,2015XZD10,非主权电子货币的风险管理与监管,2015-2016,已结题,主持。

5. 国家哲学社会科学基金项目,基于价值网络理论的社会媒体对企业渠道组合动态平衡机制的影响,2011-2014,已结题,参加。

6. 中央高校基本科研业务费项目,网上购物的非理性购买行为研究,2011-2013,已结题,主持。

7. 广州哲学社会科学基金项目,基于信息处理理论和技术接受模型的网络营销系统建设,2010-2015,已结题,主持。

8. 广东省第十一届五年计划哲学社会科学基金资助项目,基于关系营销理论的网络银行营销模型构建,2008-2011,已结题,主持。

  

Research Project

1. 2018-, National-sponsored Funding Program of Social Science, Research on Construction of Country Branding in Internet Age, project host.

  

2. 2018-, Guangzhou Funding Program of Philosophy and Social Science, Sharer Behavior and Organizational Innovation of Shared Economy, project host.

  

3. 2017-, Major Project of Fundamental Research Funds for the Central Universities, Research on User Character Portrait Based on Big Data in Electric Business Platforms, project host.

4. 2015-2016, Major Project of Fundamental Research Funds for the Central Universities, Risk Management and Supervise of Non Sovereign Electronic Currency, project host.

5. 2011-2014, National-sponsored Funding Program of Social Science, The Influence to Dynamic Balancing Mechanism of Enterprise Channel Combination by Social Media Base on the Theory of Value Network, key member of the project team.

6. 2011-2013, Fundamental Research Funds for the Central Universities, Unreasonable Buying in Online Commerce, project host.

7. 2010-2015, Guangzhou Funding Program of Philosophy and Social Science, the Construction of Network Marketing System Base on the Theory of Information Processing and Technical Acceptance Model, project host.

8. 2008-2011, Guangdong Provincial-sponsored Funding Program of Philosophy and Social Science of the Eleventh Five-Year Plan, Marketing Model Construction of Network Bank Base on the Theory of Relationship Marketing, project host.

  

【论文】

期刊论文

1. 廖俊峰, 陈天歌, 陈旭. 基于客户流失理论的社交媒体用户流向研究. 情报科学, 2018(1).

2. 廖俊峰, 陈天歌, 陈旭. 客户流失研究进展的评价与展望. 情报科学增刊, 2018.

3. 廖俊峰, 张路延, 王中强, 程睿. 个人网上银行采用意向影响因素研究. 广东社会科学, 2011(6):106-113.

4. 廖俊峰, 沙振权, 王中强, 程睿. 网上银行品牌选择影响因素研究. 学术研究, 2010(8):66-72.

5. 廖俊峰, 陈力萍. 电子支付中的信用问题及其社会根源. 学术研究, 2007(11):77-80.

6. 廖俊峰, 王中强. 第三方支付中的客户关系管理(CRM. 深交所, 2007(9):58-62.

  

Journal Papers

1. J. Liao, T. Chen, X. Chen.(2018).Research on the Flow of Social Media Users Based on the Theory of Customer Churn, Information Science, CSSCI.

2. J. Liao, T. Chen, X. Chen.(2017).Evaluation and Prospect on Research Progress on Customer Churn, Information Science Supplicant, CSSCI.

3. J. Liao, L. Zhang, Z. Wang, R. Cheng. (2011). The Influence Issues of the Acceptance Personal Online Bank, Journal of Guangdong Social Science(6), 106-113.

4. J. Liao, Z. Sha, Z. Wang, R. Cheng. (2010). The Influencing Issues of Choosing Online Bank Brands, Journal of Academic Research(8), 66-72.

5. J. Liao, L. Chen. (2007). Credit Problem in Electronic Payment and Its Social Origin, Journal of Academic Research(11), 77-80.

6. J. Liao, Z. Wang. (2007). Customer Relationship Management in Third Party Payment, Journal of Shenzhen Stock Exchange(9), 58-62.

  

会议论文 Conference Papers

1. Junfeng Liao, Xu Chen, Qi Zhang. Research on Virtual Personality of Role Playing Online Game Users. International Conference on Virtual Reality, Hong Kong, China, February 24-26, 2018.

2. Junfeng Liao, Xu Chen, Shuhua Li. The exploration of the path of super-sovereign currency. International Conference on Management Engineering, Software Engineering and Service Sciences. ACM, 2017:311-315. EI

3. Junfeng Liao, Shuhua Li, Tiange Chen. Research on TPB model for Participating Behavior in Sharing Economy. International Conference. 2017:306-310.EI

4. Junfeng Liao, Xu Chen, Tiange Chen. Research on the self-construction of virtual personality of online game users based on hierarchy of needs model. International Conference on Information Management. IEEE, 2017:299-303.EI

5. Junfeng Liao, Xu Chen, Tiange Chen. Research on optimal model construction of electronic super-sovereign currency. International Conference on Industrial Economics System and Industrial Security Engineering. 2017:1-6.EI

6. Junfeng Liao, P E Cai, H Q Chen . An Empirical Research of the Relationship Between the Image of Platforms, Sellers, Products Under C2C and Customer Loyalty. Proceedings of 20th International Conference on Industrial Engineering and Engineering Management, 2013:249-262. EI

7. Junfeng Liao, Chen H Q, Cai P E. The Influence of Consumers’ Need for Uniqueness on Perceived Value and Purchase Intention. Proceedings of 20th International Conference on Industrial Engineering and Engineering Management, 2013:1135-1144. EI

8. Junfeng Liao, Zhong L L. The Effect of Brand Image on Online Service Failure: Basing on Mainland China Online Retailing. The 19th International Conference on Industrial Engineering and Engineering Management, 2013:1121-1129. EI

9. Junfeng Liao, Liu X Q, Dong X C. The Exploration of the Influencing Factors of Impulsive Purchasing and the Construction of the Model: On the Basis of the Researches of Cultural Difference and Mental Accounting. The 19th International Conference on Industrial Engineering and Engineering Management, 2013:1181-1188. EI

10. Junfeng Liao, X. Dong, X. Liu. The Effect of Online Group-buying on Off-line Buying Decisions, IEEM2012. EI

11. Junfeng Liao, L. Zhong. The Effect of Online Service Failures on consumer Repurchase Intention, IEEM2012. EI

12. Junfeng Liao, Yang J. The Influence of Electronic Word-of-Mouth Authenticity on Customers' Behavior. International Conference on Business Computing & Global Informatization. IEEE, 2012:427-430. EI

13. Junfeng Liao, Zhong L. How relationship quality affect customer repurchase intention after service failure—Basing on Mainland China online retailing. International Conference on Service Systems and Service Management. IEEE, 2012:336-339.EI

14. 廖俊峰, 丁登明, 周丹婷. 影响消费者接受微支付、智能城市和新城市发展的问题. 广州社会科学协会, 20125.

15. Junfeng Liao, Jiang Z, Chen Z. Cultural Barriers against Electronic Businesses in Globalization. International Conference on Information Management, Innovation Management and Industrial Engineering. IEEE, 2011:407-410.EI

16. Junfeng Liao, Wan Y. How Will Purchasing Purpose Influence Unreasonable Consumption in C2C Purchasing?. International Conference on Management of E-Commerce and E-Government. IEEE Computer Society, 2010:128-132.EI

17. Junfeng Liao, Cheng R, Wang Z. Key factors of online bank brand choice intention —basing on mainland China online banks. IEEE International Conference on Industrial Engineering and Engineering Management. IEEE, 2010:852-856.EI

18. Junfeng Liao, Chen G, Wei K. Relationship between Pricing and Customer's Perception C2C Commerce--Basing on Study of the Channel of C2C in Mainland China. International Conference on E-Product E-Service and E-Entertainment. IEEE, 2010:1-4.EI

19. Junfeng Liao, Wang Z, Cheng R. Research of Personal Online Bank Choice Based on Information-Processing Theory. International Conference on E-Product E-Service and E-Entertainment. IEEE, 2010:1-4.EI

20. Junfeng Liao, Zhong C. The influence of electronic word-of-mouth on consumers' quadratic selection: Based on the positive research of banks in mainland China. IEEE International Conference on Industrial Engineering and Engineering Management. IEEE, 2010:718-722.EI

21. Junfeng Liao, Xiao X. Virtual Currency Policies on the Influence of Online Game Customers' Lose. E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on. IEEE, 2010:1-4.EI

22. Junfeng Liao, Rui Cheng, Zhongqiang Wang. The Relation among Brand Extension, Cognitive and Marketing Channel - Basing on Study of Traditional and Online Banks in Mainland China. The Ninth Wuhan International Conference on E-business. 2010. ISTP

23. Junfeng Liao, Zhenquan Sha, Rui Cheng, Zhongqiang Wang. The Influence on Customers’ Choice by Brand Image of Bank and Sub-brand Image of Online Bank. NFD2010, ISSHP.

24. 廖俊峰, 程睿. 对中国商业银行网上银行业务策略的比较, 广东省社会科学年会. 2008.

25. 廖俊峰, 湛顺金. 网络虚拟社会中的正义与和谐. 广东当代:发展与和谐. 2007.

26. 廖俊峰, 叶东海. 市级政府与公民互动平台的构建及其对虚拟民主的影响. 广东省社会科学年会. 2007.

27. X. Wang, Junfeng Liao. Strategic orientation and market performance: 3PL user perspective, Apr. 2010, EBM2010, ISTP.

  

【学术奖励

1. 第八届广东省金融优秀研究成果奖,论文类二等奖,2014

2. 华南理工大学,青年教师教学技能竞赛,二等奖,2014

3. 第七年度广东省金融优秀研究成果奖,论文类三等奖,2012

4. 广东省社会科学年会,论文类一等奖,2007

  

Honors

1. Excellent Paper, the Eighth Annual Excellent Research Achievements in Finance of Guangdong Provence, 2014.

2. Distinct Young Teacher, Ranks 4th of 1200 young teachers, Competition of Teaching Skills, South China University of Technology, 2014.

3. Excellent Paper, the Seventh Annual Excellent Research Achievements in Finance of Guangdong Provence, 2012.

4. Excellent Paper, Guangdong Provincial Annual Conference of Social Science 2007, Nov. 2007

  

【社会兼职】

1. 深圳市五株电子有限公司,独立董事

2. 京东集团,华南区专家委员会委员

3. 广东省商业流通学会,理事

  

Social Service

  1. Independent Director, WUZHU Technology, Co., Ltd.

  2. Member, Expert Committee of JD Co., Ltd.

  3. Director, Guangdong Association of Commerce and Communication.