Professor Asad Mohsin of Waikato Lectured in SEC

Posted by:黄小婷Release Date:2019-05-15Views:179


Professor Asad Mohsin, from the University of Waikato, New Zealand, was invited to have a one-week English lecture on April 14-18, 2019 for masters in Tourism and Hospitality Management, called Comparative Study of Chinese and Foreign Hotel Management. The Tourism and Hospitality Management in University of Waikato ranks top in New Zealand and the world.

Professor Asad once served as the head of the Department of Marketing and Department of Tourism and Hospitality Management in Waikato University. He has conducted researches in Europe, the Middle East and Asia Pacific, mainly covering customer cognition and contemporary holiday trends, human resource management, and product and service quality assessment. His academic researches and works are published in international authoritative journals and international conferences.

The lecture was divided into five models and topics for detailed explanation, including the strategic perspective of hospitality management, cultural differences between countries and services, hotel business development and growth trends, customer service and quality management, human resources management and turnover rate in the hospitality industry. From the perspective of global industry development, it revealed the driving force behind the rapid growth of various departments in the hospitality industry, as well as the potential of the whole industry. It provided a new understanding and methodology in the framework of theories that serve for practices.

Professor Asad used a large number of business examples to offer students a clearer vision of how theory is applied to practice. He pointed out that there was no distinction between good and bad research when you thought from the whole world, but more researches were needed in other countries to further understanding of research field by comparing the development of the hospitality industry in the world. The one-week English lecture provided students with a good English environment. Students were encouraged to discuss and speak in English in class to improve their English and research skills.